Insights | 25-09-2023
As podcast advertising grows, brand lift data can help brands demystify the ROI of their spending
As podcast listenership grows, brands can leverage brand lift data to validate their ad spending.
Insights
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Insights | 22-09-2023
Webinar: Cracking the code of brand success in emerging media channels
Tune in to this insightful webinar to decode the secrets behind building powerful brands in today’s ever-evolving media…
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Insights | 20-07-2023
With limited inclusive content in traditional media, brands and people with disabilities are finding representation on social media
With limited inclusive options across TV and film, the disabled community is finding more of what it’s looking for…
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Insights | 04-05-2023
In emerging media, brand recall is the biggest driver of lift
When it comes to brand lift in emerging media, brand recall is just as critical as it is in traditional media.
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Insights | 28-03-2023
Brand lift measurement for emerging media: The obstacles & opportunities
Learn why marketers should prioritize tracking their brand lift measurement and understanding the full-funnel impacts of…
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Insights | 15-12-2022
U.S. sports fans push pause on their daily routines to watch the 2022 World Cup
This year’s U.S. viewership of the World Cup illustrates that the allure of live sports is strong enough to entice many…
