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Inside the multibillion-dollar U.S. soccer ad market
Nielsen Ad Intel analyzes $1.8B in TV ad spend across eight major soccer tournaments to reveal brand strategies…
Insights
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Tops of Sports
Top of Sports The new fan formula:How pop culture and global talent aredriving viewership growth in 2026 The…
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Why anime fans should be on everyone’s radar
Anime is one of those streaming categories that often gets overlooked as only attracting a niche audience, and…
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Tops of Sports – Media trends shaping sports marketing for 2026
Discover what sports media trends are driving the future of sports marketing in 2026 and the behaviors…
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Serving success: How tennis, padel and pickleball can elevate brands and rights holders
Tennis captivates fans worldwide. Understanding fans can unlock opportunities for brands and rights holders.
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2025 Global Sports Report
The world of sports is expanding, and a number of factors are shaking up the game. Increased globalization,…
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The future of Sport: Nielsen’s 2025 report reveals growth drivers
Over a third of global football fans find brand sponsorship appealing and 41% of all sports sponsorships are in…
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Multicultural audiences are reshaping the fan experience—and giving brands a new playbook for engagement
From Tokyo to Los Angeles, baseball is becoming a vibrant example of cultural fusion from multicultural…
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The global cricket market: Connecting with fans and driving ROI
Explore the global cricket market and unlock strategies to connect with fans and achieve measurable ROI on your…
