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Disney Scores Best Performance in a Year in Nielsen’s January 2026 Media Distributor Gauge
Disney Captures 11.9% of TV in January, Boosted by ESPN’s (+82%) College Football Playoff Coverage, Plus…
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Gracenote Transforms Connected Cars into Sports Hubs
Sports fans can now seamlessly go between platforms and content types to follow favorite sports teams, live…
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Fanáticos: Nielsen’s playbook on Hispanic media consumption and sports engagement
This report provides deeper insights into how Hispanic fans engage with sports media and are shaping the future…
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Need to Know: What is co-viewing, and why should you care?
Advertisers need guarantees that their ads are reaching the right people, and measuring co-viewing gets to the…
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Need to Know: What’s the difference between OTT, CTV and streaming?
We break down the differences between OTT, CTV and streaming, how advertising works on each, and why they’re…
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Hispanic audiences in focus: Trust in media – the key factor driving the shift to streaming
Discover how Hispanic audiences are engaging in media and ways to customize user experiences in our 2023…
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Examining LGBTQ+ representation in media and advertising
Nielsen examines LGBTQ representation in media and advertising to identify how brands are targeting audiences…
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Representative content drives bingeability across streaming platforms
Among the most bingeable streaming programs in the last TV season, more than 71% were inclusive of one or more…
