Insights | 20-10-2022
Sports provide a lift to broadcast TV in September, but all signs still point to streaming
Alongside the whopping 222% increase in sports viewing on broadcast channels, audiences continued to over-indulge on…
Insights
Insights | 13-10-2022
Beyond on-screen: Off-camera diversity attracts new audiences
Diversity and inclusion behind the cameras is becoming more important to viewers—and the growth of this diverse talent…
Insights | 03-10-2022
Latino representation in video content drives bingeability
When inclusive content attracts them to a service for the first time, Hispanic audiences stay to watch more than just…
Insights | 13-07-2022
Streaming usage increases 21% in a year to now account for nearly one-third of total TV time
Streaming accounted for nearly 32% of total TV time in May 2022, up from 26% one year ago.
Insights | 16-06-2022
May ushers in the summer of streaming
Much like many activities, television viewing has historical norms, many of which are driven by the calendar. The growth…
Insights | 18-05-2022
Unless the numbers reflect people, they’re just numbers
There is no mistaking the value of RPD and ACR, as they provide scale to measurement, but we know they were never…
Insights | 05-05-2022
Driven to watch: How a sports docuseries drove U.S. fans to Formula 1
TV programming can do more than just fuel internal passions: In the case of docuseries, which are becoming increasingly…
Insights | 04-05-2022
What’s old is new again: Bundles could help consumers cope with increasing streaming service choice
It’s easy to see how audiences could feel overwhelmed by the wealth of new streaming services. In fact, the abundance…
