Insights | 26-04-2023
After Oscars triumph, Asian American viewers look to advertisers and media companies for more representation
The AANHPI audience has made it clear – through their voices and dollar spend – that they desire representation in…
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The AANHPI audience has made it clear – through their voices and dollar spend – that they desire representation in…
On your marks, get set, tap and swipe. Thumbs were twitching at their digital devices to start Tweeting the 88th annual…
Heading into the Academy Awards telecast on Sunday March 7, viewership is rising for several notable award shows. If this…
2008 advertising expenditures for this year’s Best Film nominees: RANK FILM EXPENDITURES (millions) 1 The Curious…
In this report, Nielsen explores the media platforms and content that draw Asian Americans to help marketers, content…
Seasonality plays a key role in TV viewing, and so do high-profile sporting events. March was no exception in both cases,…
This year’s Best Picture nominees break a trend we’ve seen in five of the last six Best Picture winners: “Powerful”…
As buzz builds around the upcoming 95th Academy Awards, we can see that streaming distribution has evolved into a…
For people with disabilities, representation in media remains low, and progress over the years might appear slow at best.
Find Asian American, Native Hawaiian and Pacific Islander (AANHPI) consumer insights, as well as Nielsen’s work AANHPI…
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