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Heading into the Oscars, Award Show Viewing is Up

Heading into the Academy Awards telecast on Sunday March 7, viewership is rising for several notable award shows. If this trend continues, this could mean good news for the Academy Awards, especially given overall movie ticket sales in 2009 and the Academy’s expansion of the best movie category...

OSCARS Best Film Nominee Ad Expenditures

2008 advertising expenditures for this year’s Best Film nominees: RANK FILM EXPENDITURES (millions) 1 The Curious Case of Benjamin Button $31.0 2 Milk $11.3 3 Frost/Nixon $11.3 4 Slumdog Millionaire $6.1 5 The Reader $4.6 source: The Nielsen Company 2009NOTE: Figures do not include Internet...

Going Gaga on the Gridiron

The Super Bowl remains the most-watched broadcast on U.S. television—and not just because of the on-field action. Not only do people tune in for the ads, but the event draws increasing audiences for the halftime show, effectively making the halftime musical performance the biggest concert of the...

Tops of 2016: TV

Television in 2016 was all about court rooms, cat fights and comebacks. There was also an oversupply of sports narratives where the underdogs came out on top. U.S viewers were witnesses to historic comebacks against even more historic odds.