Insights | 26-04-2023
After Oscars triumph, Asian American viewers look to advertisers and media companies for more representation
The AANHPI audience has made it clear – through their voices and dollar spend – that they desire representation in…
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Insights | 26-04-2023
The AANHPI audience has made it clear – through their voices and dollar spend – that they desire representation in…
Insights | 04-03-2016
On your marks, get set, tap and swipe. Thumbs were twitching at their digital devices to start Tweeting the 88th annual…
Insights | 06-03-2010
Heading into the Academy Awards telecast on Sunday March 7, viewership is rising for several notable award shows. If this…
Insights | 21-02-2009
2008 advertising expenditures for this year’s Best Film nominees: RANK FILM EXPENDITURES (millions) 1 The Curious…
Insights | 02-02-2024
Some key NFL matchups this season attracted as much as 30%-40% of their TV viewership from people who watched away from…
Insights | 25-04-2023
In this report, Nielsen explores the media platforms and content that draw Asian Americans to help marketers, content…
Insights | 18-04-2023
Seasonality plays a key role in TV viewing, and so do high-profile sporting events. March was no exception in both cases,…
Insights | 08-03-2023
This year’s Best Picture nominees break a trend we’ve seen in five of the last six Best Picture winners: “Powerful”…
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