Insights | 26-04-2023
After Oscars triumph, Asian American viewers look to advertisers and media companies for more representation
The AANHPI audience has made it clear – through their voices and dollar spend – that they desire representation in…
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Insights | 04-03-2016
Spotlight On The Oscars 2016
On your marks, get set, tap and swipe. Thumbs were twitching at their digital devices to start Tweeting the 88th annual…
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Insights | 06-03-2010
Heading into the Oscars, Award Show Viewing is Up
Heading into the Academy Awards telecast on Sunday March 7, viewership is rising for several notable award shows. If this…
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Insights | 21-02-2009
OSCARS Best Film Nominee Ad Expenditures
2008 advertising expenditures for this year’s Best Film nominees: RANK FILM EXPENDITURES (millions) 1 The Curious…
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Insights | 25-04-2023
Seen, heard, valued – engaging Asian Americans through media
In this report, Nielsen explores the media platforms and content that draw Asian Americans to help marketers, content…
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Insights | 18-04-2023
March Madness fuels a rebound in viewing across cable in March
Seasonality plays a key role in TV viewing, and so do high-profile sporting events. March was no exception in both cases,…
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Insights | 08-03-2023
Mood swings: This year’s Best Picture nominations lean into ‘powerful’ themes
This year’s Best Picture nominees break a trend we’ve seen in five of the last six Best Picture winners: “Powerful”…
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Insights | 03-03-2023
Oscar watch: Tracking the streaming distribution strategies behind this year’s Best Picture nominations
As buzz builds around the upcoming 95th Academy Awards, we can see that streaming distribution has evolved into a…
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Insights | 26-07-2022
Closing the inclusion gap for people with disabilities
For people with disabilities, representation in media remains low, and progress over the years might appear slow at best.
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About Us | 21-07-2022
Asian American representation
Find Asian American, Native Hawaiian and Pacific Islander (AANHPI) consumer insights, as well as Nielsen’s work AANHPI…
