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The Nielsen Total Audience Report: Q3 2018

In this edition of the Nielsen Total Audience Report, we are happy to share year-over-year comparisons of media use to show how consumer behaviors have shifted across comparable measurement intervals.

The Nielsen Total Audience Report: Q2 2018

Access and convenience are two key factors that determine how people consume media at different times. So, is prime time still relevant in this era of device fragmentation? The answer is a resounding “Yes.”

The Nielsen Total Audience Report: Q1 2018

The re-imagined Nielsen Total Audience Report examines overall media usage across linear and digital platforms, reviews consumer access to devices and services, digs deeper into TV-connected device use, explores usage differences across various ages and race/ethnicities, and provides insights into...

Total Audience | Nielsen

Developing great campaigns and content in today's complex media market starts with understanding your audience: who they are, what they like, and how they interact with content—everywhere.

The Nielsen Total Audience Report: Q2 2017

Adults in the U.S. are spending an additional half hour more a day compared to last year connected to media across platforms—digital, audio and television—which are the three platforms of content distribution and discovery for the average consumer.

The Nielsen Total Audience Report: Q1 2017

There are many influences that can sway consumer media habits—from where they live to their income levels to when they were born. We also see much different consumption habits across generations.

The Nielsen Total Audience Report: Q4 2016

In this edition, we examine the phenomenal increase in news consumption. We look at which sources showed the greatest increase, whether the increases were due to an increase in consumers (reach) or more time spent with news per person.