Press Room



Singapore – 3 February 2015: Nielsen, a global information and measurement company, today announced it will launch a new Singapore-based innovation hub, the Asia Innovation Centre, designed to drive innovation in research and measurement techniques which addresses the unique and evolving insights and information needs of organisations operating in Asia. The Asia Innovation Centre will leverage Nielsen’s extensive regional client relationships to identify new opportunities for innovation, with a particular focus on digital innovation, and then work with regional start-ups, suppliers, and academia to develop and test new solutions for the market.

Working in collaboration with the Singapore Economic Development Board, Nielsen will model the Asia Innovation Centre off its highly successful US-based Innovation Lab, a collaboration with Stanford Graduate School of Business. Nielsen has committed to an initial investment of SGD$14 million over five years in the establishment of the Asia Innovation Centre, including upwards of 30 employees with expertise in areas such as research, insights and data science, together with dedicated points of contact at participating universities in Asia, as well as Singapore-based start-ups and business associations.

A number of innovation projects have been identified as key priorities for Nielsen and its collaborators, including:

  • A new platform for reporting on cross-platform audience measurement and advertising effectiveness which is modelled off Nielsen’s world-class cross-platform solution, Online Campaign Ratings, and designed to provide greater transparency into the effectiveness of leveraging cross-platform strategies for media content delivery and advertising;
  • A card measurement platform tailored for the financial services sector in Asia Pacific to promote greater market efficiencies and increased consumer engagement and loyalty;
  • A first-of-its-kind e-commerce retail sales measurement platform to capture and report on the volume and value on online sales transactions; and
  • A retail distribution modelling service which leverages geo-satellite technology to assist with product distribution and route-to-market strategies.

“Southeast Asia is a key growth engine in the coming years for many of our clients here in Asia and around the world, and with rapidly evolving digital behaviour across the region, there is growing demand for insights into the lifestyles, habits and purchasing behaviours of Asian consumers,” notes Cheong Tai Leung, President of Nielsen’s Southeast Asia, North Asia and Pacific operations. “It’s no coincidence that we have chosen Singapore as the location for the Nielsen Innovation Centre – it is the globally recognised hub of Southeast Asia with highly skilled talent, world-class infrastructure and a strong underlying commitment to innovation. As all eyes turn to Southeast Asia, we are excited to be spear-heading locally developed innovative solutions in Asia, for Asia which address our clients’ growing needs.”

“The Asia Innovation Centre reinforces Singapore’s attractiveness as a pan-Asian consumer insights hub, where companies gain access to various methodologies and technologies that deepen their market understanding to drive regional innovation strategies.” Mr. Kevin Lai, Executive Director of Consumer Businesses at EDB added. “Global companies like Nielsen can tap into the region’s sophisticated demand base and Singapore’s infrastructure, to spearhead new technological products, solutions and services, strengthening Singapore’s position as the digital innovation capital of Asia.”


Nielsen N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA, and Diemen, the Netherlands. For more information, visit


Deanie Sultana
+65 6672 6819