Reach your audience across touch points.
You spend valuable time and resources developing content and planning your media strategy. So you probably have questions about whether you’re reaching the right audience on the right device at the right time. Nielsen has the answers, and we’d love to share them with you.
Our audience measurement data and advanced solutions provide a comprehensive picture of how, when and where your consumers are connecting with content. With this insight, you can create programming that viewers love, which will make you a hit with advertisers.
We measure how consumers engage with media across TV, online and mobile, while continuously exploring emerging technologies. Our television meter provides an electronic snapshot of consumer viewing, our Internet user panels provide online audience metrics, and we’re using on-device meters and mobile panels to gauge interactions with smartphones and tablets. We’re also measuring how consumers engage with all of these devices together, taking the guesswork out of trying to figure out who and how many people watch your shows and see your commercials across TV and digital media.
In order to stay ahead of the game, we provide an abundance of easy-to-access high-quality data combined with an expert analytic perspective on how to use it best.
You’ll have an all-encompassing view of who’s watching, how, when, where—and even why. With that kind of information, you’ll be able to identify the best ways to reach your audiences across touch points.
Interested in learning more?
How We Do It
From FMCG to financial services, some of the world’s leading organisations talk about our strategic role in helping them seize opportunities, drive profitable growth and outperform their competitors.