Convinced that huge levels of COVID-driven FMCG growth in many countries were masking a larger, fundamental change, a team of Nielsen data scientists dug into the data to understand the nuances underneath the broader retail data. And they were right.
Pandemic-led shifts to further online adoption and an increased focus on neighborhood and small-format stores have become an ongoing normal in China's rebound from COVID-19.
With most offices shut and huge numbers of Londoners forced to work from home as a result of the COVID-19 pandemic, travel into the capital has come to a halt, and so has the daily shopping.
Parisians who commuted into the city center by metro, car or bus are now working from home in large numbers. This has led to a major change in where (and how) they shop for groceries.
Six months into the pandemic, an early reliance on e-commerce has expanded into a fundamental dependence on still-evolving omnichannel shopping experiences.
As the novel coronavirus (COVID-19) spreads across the globe, we're monitoring key consumer behavior thresholds to help fast-moving consumer goods (FMCG) brands and retailers understand the status of each market, as well as how to best respond.
Nowadays, wine is starting to gain traction in the U.K.'s off-premise market in two specific formats, which are driving excitement and helping to expand usage occasions: bag in a box and cans.
Consumer spending in the grocery sector continues to slow, with sales declining to -1.6% in the most recent four weeks, in the context of the 2018 bumper spring, this spring has been tougher for supermarkets.
My experience with the orange pack of biscuits is typical of how shoppers interact with product packs. Packs catch the shopper’s attention at the “Zeroth moment of truth”—when the shopper is in front of a screen. They then catch the shopper’s attention in front of the shelf—that’s the...
Following a slow start to the year, consumer spending in the grocery sector increased in April by +5.9% for the four weeks to 20th April, the highest level since the late Easter in 2014 and the summer heatwave of 2013, according to data released today by Nielsen.