Business inclusion, impact & belonging

People

We work closely with Nielsen’s People team to ensure diversity, equity and inclusion in our recruiting and retention. Our retention efforts include promoting key areas: an inclusive culture and policies, career opportunities and professional development for all employees, mentorship and sponsorship, and our global Business Resource Groups (BRGs). Our recruiting efforts include talent attraction, diverse candidate slates and manager anti-bias training.

Business diversity

Our team works closely with Nielsen’s Procurement team and Business Diversity program to increase our company’s use of services and products provided by certified diverse-owned businesses. We define a certified spend goal with diverse suppliers and mentor diverse suppliers. We also team up with our client business partners to discuss client goals for diverse spend.

Products and thought leadership

Nielsen panels are the core of our business, so ensuring a diverse representative panel ensures that our media measurement accurately represents the population. We work with Panel Relations to maintain and recruit diverse Nielsen panelists. We also share our expertise about diverse communities through our Diverse Intelligence Series and invest in inclusive measurement and products. Our product, Gracenote Inclusion Analytics, provides the media ecosystem new visibility into representation of on-screen talent across gender, race, ethnicity and sexual orientation compared with audience diversity.

Community outreach

Our team advocates for under-represented groups and promotes diversity, equity and inclusion in our local communities. We work with organizations including the Advertising Research Foundation and GLAAD. We also provide pro bono data and consulting through our Data for Good program and the Nielsen Foundation. To support small businesses, which are the backbone of so many diverse communities, we provide resources, including pro bono consulting, via our Small Business Resources website.

To stay on top of issues that matter to our industry and clients, we work with an external advisory council of marketers and media professionals. They provide diverse perspectives on our various strategies. We also work to influence pro-business and pro-talent policies (including amicus briefs and diversity pledges), and promote representation through census and voting campaigns.