Business inclusion, impact & belonging

Products and thought leadership

Nielsen panels are at the core of our business, ensuring that our measurement accurately represents time spent with media by all people, wherever and whenever it happens. We invest in inclusive measurement and products, and share audience insights through Nielsen’s Diverse Intelligence Series and other thought leadership.

Business partnerships

To foster an inclusive and competitive procurement process that benefits our business and meets the expectations of our clients’ sourcing strategies, Nielsen’s Procurement team strives to include a variety of suppliers in its supply chain. 

People

People are at the center of our business which is why we focus on key areas such as: an inclusive culture and policies, career opportunities and professional development for all employees, mentorship and sponsorship, and our global Business Resource Groups (BRGs). 

Community outreach

As the leading authority in media measurement, Nielsen works to ensure that the audiences we measure know and trust us. Our team supports  inclusion by collaborating with organizations like the Advertising Research Foundation and GLAAD. We provide pro bono data and consulting through our Data for Good program and the Nielsen Foundation. Recognizing the vital role small businesses play, we provide resources, including pro bono consulting, via our business partnerships.

To stay on top of issues that matter to our industry and clients, we work with an external advisory council of marketers and media professionals who provide valuable insights and perspectives that enrich our strategies.