Solutions

Who is my Most Valuable Consumer?

The answer to that question will fuel stronger returns with consumers who seem to all want different things. From 30,000 feet, it’s tough to see the difference between football-watching beer aficionados and casual sweet-palate drinkers. That’s why you need grab the right data for your business; and reaching that data begins with understanding your consumer’s daily life. From the tube of toothpaste they use to the ads that stick in their minds, your most valuable consumers are influenced by brands and multi-platform messaging. When you have the data points that identify what is working and what isn’t, you can deliver experiences tailor-made for your most valuable consumers.

That’s where our segmentation and demand analysis solutions come in.

We analyse billions of data points from location to demand to effective marketing, and from that, we can show you your consumers as they really are: unique segments instead of opaque lines on a spreadsheet or points on a map. And we can create custom segments to reach consumers that live between, or across, demographic segments–we might not have ready-made data on motorcycle mums from Madrid who jet ski, but if that’s who you need to reach, we’ll find the best way.

We can even help find consumer needs that haven’t yet been articulated, giving you insight into how to shape your product offerings to rapidly evolving desires.

Once we’ve created a plan together, we’ll give you the tools to measure its effectiveness. Consumers are evolving at light speed, but by analyzing the success of your marketing in real time, we can make in-flight adjustments that can save millions in ad dollars from mismatched campaigns.

We understand that consumer focus is critical to everyone’s success; let’s work together to put big numbers on your bottom line.

Interested in learning more?

How We Do It

Bring your consumers to life and supercharge your marketing potential.

Hone in on your most valuable consumers.

To grow sales, retailers and manufacturers need to know which levers to pull.

NIELSEN CATALINA SOLUTIONS

Data from more than 60 million households provides a comprehensive, single-source view of the impact your advertising is having on sales.

PRECISION MARKETING

Raise your marketing efficiency by identifying, understanding, and locating your best consumers where they live and shop.

Find the right solution for your business