Online shopping in Taiwan is booming. In fact, 5.86 million people in Taiwan shop online—a record number for e-commerce in the country. According to Nielsen’s 2015 Virtual Shopping study, 32.2% of consumers aged 12 to 65, made purchases online in the last three months, an increase of more than 400,000 online shoppers since 2014. Consumers are also spending more online, as the average expenditure reached NT$7,200 in 2015, up from NT$6,300 in 2014.
So who’s shopping and how are they connecting with retailers to find the deals and purchases they’re looking for? The 2015 Virtual Shopping Study offers plenty of insights.