Insights | 19-10-2023
As the horror genre grows, modern metadata can ensure that fans find what they’re looking for
In the crowded horror genre, modern metadata can help streaming services scare the right audiences.
Insights
-
-
Insights | 12-10-2023
Need to Know: How to measure digital audiences and campaigns
In this article we dive into how to measure digital audiences and campaigns, the different types, and how it ladders into…
-
Insights | 18-07-2023
Kids push TV usage up in June, with 90% of their increased usage coming from non-traditional sources
Among kids 2-17, non-traditional TV options accounted for 90% of their increased usage.
-
Insights | 23-06-2023
Audiences transcend marketing channels; measurement can do the same
Streaming may be the most top-of-mind today, but the future of cross-media measurement will need to be adaptive to many…
-
Insights | 17-11-2022
Broadcast dramas drive October viewing bump while streaming and sports stay strong
Even with the flurry of new broadcast and sports content, which contributed to a 2.2% increase in total TV usage in…
-
Insights | 17-10-2022
Amplifying Black voices in media
This report explores ways that brands and advertisers can create connections within the Black community, and how they can…
-
Insights | 13-10-2022
Beyond on-screen: Off-camera diversity attracts new audiences
Diversity and inclusion behind the cameras is becoming more important to viewers—and the growth of this diverse talent…
-
Insights | 03-10-2022
Latino representation in video content drives bingeability
When inclusive content attracts them to a service for the first time, Hispanic audiences stay to watch more than just…
-
Insights | 30-09-2022
Social currency: How much is a World Cup influencer worth?
With billions of fans following the World Cup on social media, brands that harness the power of rising football…
-
Insights | 15-09-2022
Streaming grabs 35% of TV time in August, but overall usage dips as summer winds down
Total streaming usage hit another record by claiming 35% of total TV usage in August, but audience engagement across…
