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Nielsen Provides Topline U.S. Web Data for March 2010

1 minute read | April 2010

The Nielsen Company today reported March 2010 data for average Internet usage,  Top Parent Companies/Divisions and Top Web Brands in the U.S.

Average U.S. Internet Usage, Combined Home & Work, Month of March 2010
Metrics Current Month Previous Month % Change
Sessions/Visits per Person 57 53 7.6%
Domains Visited per Person 89 83 7.2%
Web Pages per Person 2,646 2,543 4.1%
PC Time per Person 60:25:07 57:02:38 5.9%
Duration of a Web Page Viewed 0:00:56 0:00:55 1.2%
Active Digital Media Universe 197,748,684 191,432,060 3.3%
Current Digital Media Universe Estimate 236,859,000 236,370,000 0.2%
Source: The Nielsen Company

Top 10 Parent Companies/Divisions for March 2010 (U.S., Home and Work)
Rank Parent Unique Audience (000) Time Per Person (hh:mm:ss) MOM UA % Change MOM Time % Change
1 Google 157,660 1:56:14 2.8% 1.5%
2 Microsoft 136,753 1:59:59 1.7% 2.8%
3 Yahoo! 133,001 2:34:56 3.7% 6.1%
4 Facebook 117,109 6:59:15 4.7% 1.8%
5 AOL LLC 85,140 2:14:38 5.5% 8.1%
6 News Corp. Online 74,921 0:52:14 -0.5% -9.5%
7 InterActiveCorp 71,260 0:14:57 1.0% 4.2%
8 eBay 66,323 1:26:08 5.8% 12.0%
9 Amazon 64,170 0:24:46 5.0% 2.6%
10 Wikimedia Foundation 62,338 0:15:21 2.0% 0.5%
Source: The Nielsen Company

Example:  The data indicates that 62.3 million home and work Internet users visited at least one of the Wikimedia Foundation-owned sites or launched a Wikimedia Foundation-owned application during the month, and each person spent, on average, a total of 15 minutes and 21 seconds at one or more of their sites or applications.

The parent level is defined as a consolidation of multiple domains and URLs owned by a single company or division. The brand level is defined as a consolidation of multiple domains and URLs that has a consistent collection of branded content.

Top 10 Web Brands for March 2010 (U.S., Home and Work)
Rank Brand Unique Audience (000) Time Per Person (hh:mm:ss) MOM UA % Change MOM Time % Change
1 Google 149,129 1:18:58 3.5% 3.2%
2 Yahoo! 131,392 2:35:06 4.0% 5.4%
3 Facebook 117,109 6:59:15 4.7% 1.8%
4 MSN/WindowsLive/Bing 111,493 1:51:14 1.0% 3.8%
5 YouTube 92,450 1:00:23 0.2% -1.7%
6 Microsoft 89,262 0:43:36 0.9% 3.2%
7 AOL Media Network 85,140 2:14:38 5.5% 8.1%
8 Wikipedia 62,074 0:15:19 1.9% 0.7%
9 Apple 60,979 1:17:01 1.9% -0.7%
10 Ask Search Network 56,182 0:12:32 1.1% -2.8%
Source: The Nielsen Company