Google remained the top search site in June 2010, accounting for almost two-thirds (65.0%) share of all U.S. searches during the month, however, there was more significant movement among its closest competitors.
Although Yahoo (13.7% share of U.S. searches in June 2010) remained ahead of MSN/Windows Live/Bing (13.4%) the gap was less than half what it was in May 2010, when Yahoo! had 13.8% share compared to 13.0% for MSN/Windows Live/Bing.
Between them the top three engines account for 92.0% of all US searches in June 2010 – a slight increase from 91.8% the previous month. Factoring in AOL and Ask means the top five engines account for 96.1% market share – up from 95.9% in the previous month.
| Top U.S. Search Sites – June 2010 | ||||
|---|---|---|---|---|
| RANK | Brand | Searches (000) | Share of Search | MoM % Change |
| All Search | 9,137,637 | 100% | ||
| 1 | 5,935,561 | 65.0% | -0.1% | |
| 2 | Yahoo! Search | 1,250,246 | 13.7% | -0.1% |
| 3 | MSN/WindowsLive/Bing | 1,221,873 | 13.4% | 0.4% |
| 4 | AOL Search | 192,187 | 2.1% | 0.0% |
| 5 | Ask.com Search | 184,518 | 2.0% | 0.0% |
| 6 | My Web Search Search | 98,789 | 1.1% | -0.1% |
| 7 | Comcast Search | 44,633 | 0.5% | 0.0% |
| 8 | NexTag Search | 24,377 | 0.3% | 0.0% |
| 9 | WhitePages.com Network Search | 23,769 | 0.3% | 0.0% |
| 10 | Yellow Pages Search | 17,588 | 0.2% | 0.0% |
| Source: The Nielsen Company |
Year over Year Comparison
The last year, as with the month-on-month change, has seen little change in Google’s share but much more significant movement amongst its closest competitors.
Google’s share of the U.S. search market over the last year has dropped from 66.1% to 65.0% (a delta drop of 1.1% or a relative drop of 2%).
In the same period, Yahoo!’s share has fallen from 16.2% to 13.7% (a delta drop of 2.6% or a relative drop of 16%) whilst MSN/Windows Live/Bing’s share has increased from 8.9% to 13.4% (a delta increase of 4.5% or a relative increase of 51%). Consequently the difference in share between Yahoo! and MSN/Windows Live/Bing has shrunk from 7.4% to 0.3%.
| U.S. Share of Search 2009-2010 Comparison | |||||
|---|---|---|---|---|---|
| RANK | Brand | June 2010 Share of Search | June 2009 Share of Search | YoY Relative Change | YoY Delta Change |
| 1 | Google Search | 65.0% | 66.1% | -1.7% | -1.1% |
| 2 | Yahoo! Search | 13.7% | 16.2% | -15.8% | -2.6% |
| 3 | MSN/WindowsLive/Bing | 13.4% | 8.9% | 50.9% | 4.5% |
| 4 | AOL Search | 2.1% | 3.0% | -29.5% | -0.9% |
| 5 | Ask.com Search | 2.0% | 1.8% | 12.7% | 0.2% |
| 6 | My Web Search Search | 1.1% | 1.1% | -1.6% | 0.0% |
| 7 | Comcast Search | 0.5% | 0.5% | 7.7% | 0.0% |
| 8 | NexTag Search | 0.3% | 0.3% | -11.4% | 0.0% |
| 9 | WhitePages Network Search | 0.3% | 0.1% | 208.1% | 0.2% |
| 10 | Yellow Pages Search | 0.2% | 0.4% | -49.5% | -0.2% |
| Source: The Nielsen Company |
In June 2009 the top five engines accounted for 95.9% share of all US searches just as they still did 11 months later in May 2010.
Nielsen does not count contextual searches.
