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Case Study: Real-time Metrics Drives Purchase Intent for Spirits Marketer

0 minute read | October 2012

Stolichnaya teamed up with Sharethrough, the leading native social video distribution platform, to distribute the branded videos online so that their intended audience could organically discover and share the content. Both Stolichnaya and Sharethrough wanted real-time brand metrics to assess the branded online videos’ impact on purchase intent.

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