With 73% of Americans aged 12 and up reporting that they are active consumers of movies and TV shows for home viewing, it’s important to understand how consumers are watching home entertainment. Over the past few years, there has been a significant evolution in the way that TV and movie content is consumed. Today’s consumers have more control over how and what content they watch, and their attitudes and behaviors toward TV and movies have shifted over time.
Nielsen’s Digital Transition Tracker provides a comprehensive view of the home entertainment category, which includes any paid format used to access TV and movie content at home or on a mobile device, such as DVDs or Blu-ray discs, digital rentals, Pay Per View, or subscription streaming. The report looks at findings among the general U.S. population and measures the overall size of the category over time for both TV and movies.
Three in four Americans aged 12+ are active home entertainment consumers, but consumers are much more likely to report buying or renting movies than TV shows.