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Nielsen TV Audience Measurement in Ukraine

4 minute read | February 2015

Nielsen TV Audience Measurement in Ukraine

Who are we?

Nielsen Television Audience Measurement (Nielsen TAM) is the official ratings company selected by the television industry to provide television viewing data to television stations and advertising agencies.

More about Nielsen TAM methodology you can find here.

Who is our client?

In Ukraine, Nielsen TV Audience Measurement provides data and services to the Television Industry Committee (TIC). TIC is a professional association of leading TV-channels and media agencies. It represents interests of television industry of Ukraine.

To know more about TIC’s panel & services click on https://tampanel.com.ua/en/.

To watch the video-guide on methodology click here.

Find FAQ here.

What are television ratings?

Ratings are statistical estimates of the percentages of people tuned to a program. For example, a rating of 20 for a television program “News” means that 20% of Ukraine was tuned to that program.

How do we recruit your Household?

Households are initially selected entirely at random and participate in an Establishment Survey of face-to-face interview at their homes for an equal chance of being chosen. Information is collected about TV equipment in households and demographics by the Ukrainian Statistics Body assist to create a representative sample of all types of households. Households are later contacted by recruiters via phone or face-to-face visits and are asked to join the selected panel of households for the TV measurement.

Nielsen TV audience measurement company in Ukraine

Who are we?

The international research company Nielsen (Nielsen TAM) was selected by representatives of the television industry to build a system for measuring the audience and providing data on television viewings for television channels and advertising agencies.

You can learn more about the Nielsen TAM methodology here.

Who is our client?

In Ukraine, Nielsen’s TV audience measurement company provides data and services to the Industrial Television Committee (ITC). TIC is a professional association of leading TV channels and media agencies representing the interests of the Ukrainian television industry. The main goal of TIC is to promote the development of the television industry in Ukraine.

To learn more about the TV panel and TIC services, read here https://tampanel.com.ua/

You can watch a video with the methodology by following the link.

Read the frequently asked questions here.

What are TV ratings?

Ratings are a calculation of the percentage of people who watch a program. For example, a rating of 20 for the News program means that 20% of Ukrainians watched the program.

How do we recruit your household?

From the very beginning, your family is chosen quite randomly and participates in the Constituent Study during a personal home visit in a way that gives the families the same chances for selection. To create a representative sample for all types of households, we collect information on television equipment in the household, demographics and official statistics. Later, recruiters contact households by phone or during a personal visit and offer to join the selected household panel for further TV measurements.

TV audience measurement company Nielsen in Ukraine

Who are we?

The international research company Nielsen (Nielsen TAM) was chosen by the Ukrainian TV industry to build a system to measure TV audience and provide TV viewing data for TV channels and advertising agencies.

You can learn more about the Nielsen TAM methodology here.

Who is our client?

TV audience measurement company Nielsen provides data and services to the Television Industry Committee (ITC). TIC is a specialized association of leading TV channels and media agencies representing the interests of the television industry in Ukraine. The main goal of TIC is to promote the development of the television industry in Ukraine.

To learn more about the TV panel and ITC services, read here https://tampanel.com.ua/en/

You can watch a video clip about the methodology by clicking on the link.

You can find frequently asked questions here.

What are TV Ratings?

Ratings are an estimate of the percentage of people who have watched a particular program. For example, a rating of 20 for the “News” program means that 20% of the population of Ukraine watched this program.

How do we recruit your household?

Your family is initially selected completely at random and participates in the Settlement Study during a personal visit home in a special selection process that gives families the same chance to participate in the study. To create a representative sample of all types of households, we collect information about household television equipment, demographics, and official statistics. Recruiters later contact households by telephone or during a personal visit to offer to join a selected panel of households for telemetry.