How brands, broadcasters and platforms can capitalize on the FIFA World Cup™ and it’s billion-plus views
The FIFA World Cup 2022™ is a singular chance for broadcasters, platforms and brands to connect with a massive global audience. The pressure is on, and Nielsen is uniquely positioned to help.
Nielsen’s 2022 world football report details how to deliver the ultimate World Cup experience by unpacking:
- Who football fans are
- How sports viewing has changed
- What sponsorships resonate
- Where data is key
Check out our FIFA World Cup 2022™ data hub for the latest football insights!