Insights | 22-04-2025
Smarter Advertising for SMEs: Data-driven Strategies to grow your business
Join our webinar Smarter Advertising for SMEs: Data-driven Strategies to grow your business. Are you tired…
Insights
Insights | 11-04-2025
Planning Unlocked – 3 Key trends in 2025
This webinar unpacks 3 key trends shaping 2025 media planning and how to capitalize on them. 1. Balancing…
Insights | 18-03-2025
Need to know: What is a Designated Market Area® (DMA), and why does it matter?
Discover how Designated Market Areas (DMAs) shape TV industry strategies for both advertisers and broadcasters.
Insights | 11-03-2025
Need to know: What is share of voice?
Share of voice is a brand’s media spend in the context of all media expenditure and can help determine the…
Insights | 07-02-2025
Radio Listening in Norway 2024: Radio and audio maintain a strong position
Norway’s radio landscape witnessed subtle shifts in 2024, as revealed by Nielsen’s Radio Audio…
Insights | 29-01-2025
Engaging Black audiences
Black Americans are influencing trends across media. Learn how brands can connect and win with inclusion.
Insights | 10-01-2025
Need to Know: The value of independent measurement for retail media attribution
Explore why independent measurement is crucial for accurate and fair retail media attribution.
Insights | 12-11-2024
Need to know: What can you learn from your competitors’ ads?
Learn how analyzing competitors’ ad media spend can help you optimize marketing budgets and expand audience…
Insights | 31-10-2024
What does it take for a TV advertising campaign to be on target today?
Understanding how advanced audiences, like New Moms, consume media is critical to shaping marketing strategies.
