Insights | 09-02-2022
A tale of two teams – and their fans
While the NFL is the most popular sports league among Americans, the Bengals and Rams will have a global, national and…
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While the NFL is the most popular sports league among Americans, the Bengals and Rams will have a global, national and…
What’s on tap for your Super Bowl party this year? While potato skins, pizza, cheese sticks and American lager have a…
The “Run for the Roses” only takes a couple of minutes, yet the Kentucky Derby attracted more than 150,000 fans in…
When advertisers think of reach, TV and internet are usually top of mind but Nielsen’s data shows that radio has the…
With bourbon whiskey being a key ingredient of the mint julep, the traditional beverage of the Kentucky Derby, it should…
Millennials are a diverse group: 42% of them are multicultural. With this in mind, this report focuses on a key…
Beyond their cultural impact, music festivals offer a unique and valuable audience with boundless opportunities for…
For marketers, Super Bowl Sunday is one of the most influential days of the year. So what makes the big game so super?…
Despite being traditionally billed as a beer-drinking event, there are signs that consumers are thirsty for something…
This report looks at the media consumption habits of U.S. consumers of legal drinking age. It provides three different…
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