02_Elements/Icons/ArrowLeft Back to Insight
Insights > FMCG & retail

Super Bowl Super Facts

0 minute read | February 2016

For marketers, Super Bowl Sunday is one of the most influential days of the year. Its impressive reach spans many avenues of influence and industries, directly reaching millions of engaged consumers. What began as a “must watch” event 50 years ago has become an all-encompassing media experience that is talked about online, offline and throughout Super Bowl viewing parties across the country.

So what makes the big game so super? We think the infographic below speaks volumes.

Continue browsing similar insights

Our products can help you and your business

  • Consumer & Media View

    Access syndicated and custom consumer research that will help you shape successful brand, advertising and marketing…

  • NCSolutions

    Maximize CPG advertising effectiveness with data to better segment, optimize and enable sales-based outcomes.