Insights | 03-09-2024
Need to Know: Why do we need cross-media measurement?
Cross-media measurement isn’t easy, but that’s not an excuse for accepting compromises. Look for measurement…
Insights
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Insights | 28-08-2024
U.S. elections are won in the media first. How will candidates use their political advertising dollars?
Nielsen data highlights important trends and helps campaigns make the most of this year’s advertising opportunities.
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Insights | 07-08-2024
AANHPI Audiences’ Influence on Media Trends
Rose Yan discusses the influential role of AAPIHM
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Insights | 29-07-2024
Need to Know: What is co-viewing, and why should you care?
Advertisers need guarantees that their ads are reaching the right people, and measuring co-viewing gets to the heart of…
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Insights | 12-07-2024
Adding incremental reach with local streaming
To help political advertisers understand the impact of local TV to their media plans, Nielsen studied how audiences…
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Insights | 10-07-2024
Conversations from Cannes: Industry leaders on what’s reshaping the advertising landscape
Nielsen’s video series distills the key themes from Cannes Lions 2024 and insights from how global leaders are…
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Insights | 05-07-2024
What’s next for women’s sports: Fueling growth by proving value
To maintain and grow the momentum around women’s sports, there are four key things brands, leagues and rights holders…
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Insights | 17-06-2024
Building brand loyalty with LGBTQ+ audiences through inclusive advertising and content
LGBTQ+ consumers welcome brand engagement—provided it’s done in an authentic and inclusive way.
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Insights | 17-06-2024
The “Cowboy Carter Effect” — Increasing young Black listeners’ engagement with country music
Country music – a new opportunity to engage Young Black listeners tuning into the genre.
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Insights | 12-06-2024
What comes after cookies?
Moving past cookies could usher in more than just a privacy-compliant future but a more effective advertising ecosystem,…
