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Rewriting the Rivalry: How LGBTQ+ Storytelling Captures Streaming Audiences, and What It Means for Brands
The audience is broader and more female than you would expect, and LGBTQ+ viewers reward the brands that show…
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The Record: Q1 U.S. audio listening trends
Understanding today’s complex media landscape means advertisers need granular data to stay informed and reach…
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10 things to know about AANHPI audiences in 2026
#1 61% of AANHPI ad supported TV time is spent with streaming. AANHPI audiences spend more time streaming than…
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Why anime fans should be on everyone’s radar
Anime is one of those streaming categories that often gets overlooked as only attracting a niche audience, and…
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The math behind the meals
Explore the data behind the McDonald’s and KPop Demon Hunters collaboration. Discover how Nielsen’s…
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Record World Baseball Classic viewership shows baseball’s attention-grabbing moments don’t always happen in October
Explore the impressive world baseball classic TV ratings over the years and the excitement of the tournament’s…
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The Record: Q4 U.S. audio listening trends
Discover the latest audio consumer listening trends in Nielsen’s The Record for Q4 2025.
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Fan favorites drive the holiday viewing spirit
Which holiday fan favorite movies, old and new, are at the top of the season’s TV viewing charts?
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Blind spots to bright spot: how Indian CMOs are winning with unified data
India’s advertising landscape is more fragmented—yet more critical—than ever before. Billions of…
