Insights | 12-07-2024
Adding incremental reach with local streaming
To help political advertisers understand the impact of local TV to their media plans, Nielsen studied how audiences…
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To help political advertisers understand the impact of local TV to their media plans, Nielsen studied how audiences…
Nielsen’s video series distills the key themes from Cannes Lions 2024 and insights from how global leaders are…
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By now, we’ve all heard that women’s sports are having a moment. That rings particularly true with the WNBA as…
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See how different CTV trends vary across Gen Z, millennials and baby boomer generations.
Understanding the media preferences of Asian American, Native Hawaiian and Pacific Islanders is critical to resonating in…
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