Insights | 21-11-2023
Sports continues to fuel broadcast gains in October; streaming surrenders almost a full share point
While the seasonal TV viewing uptick in October isn’t unique, this year’s gains were achieved without the benefit of…
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While the seasonal TV viewing uptick in October isn’t unique, this year’s gains were achieved without the benefit of…
In this article we explore how tv audiences are measured, technology used to capture viewing data, and what metrics are…
The availability of content in more than one place reflects a shift in TV content distribution strategies—one that has…
Broadcast TV viewing increased almost 13% in September, bolstered by the return of college and professional football.
In this article we dive into how to measure digital audiences and campaigns, the different types, and how it ladders into…
Nuance is a critical consideration for any creator, distributor or brand thinking about engaging with Hispanic audiences.
As colleges align their sports teams with the most lucrative TV deals, local TV viewership changes will follow.
Learn how metadata normalization and enrichment can power better FAST experiences.
As podcast listenership grows, brands can leverage brand lift data to validate their ad spending.
The lead up to fall is always a transitional period for the TV calendar, and this August was no different.
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