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Europe in focus: Marketing trends to watch
European marketers’ priorities are significantly different compared to other regions globally. Here are the…
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Liberty Global’s metadata journey to super-aggregation with Gracenote
Learn how Liberty Global and Gracenote are aggregating metadata to deliver the next chapter in immersive,…
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Women’s sports viewership on the rise
Women’s sports viewership is on the rise ahead of the 2023 Women’s World Cup. Learn how broadcasters and…
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International musicians are ‘fired up’ for this year’s Eurovision song contest
Seven of this year’s Eurovision songs fall into the “energizing” mood category—the most primary mood…
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The Champions League: How media rights deals are shaping the global soccer landscape
The UEFA Champions League Final isn’t just a fan favorite; sports are a huge draw for media buyers and the…
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Eurovision-ary: How performers capture the ears—and moods—of global audiences
In addition to impressive viewership, the Eurovision Song Contest provides insight into the emotions of the…
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Nielsen audience activation on social campaigns
Nielsen Marketing Cloud built tailored audiences to reach the specific professionals in the pharmaceutical…
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Riding the Tide of Sentiment Change and the Need for Tailored Engagement Strategies
Face masks, working from home, social distancing and businesses operating at partial capacity remain constant…
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Die Deutschen setzen auf effizientes Einkaufen – Nielsen App zeigt die Trends zu Verbrauchern, Handel und Werbung
Die Deutschen setzen auf effizientes Einkaufen. Der Trend zum selteneren Einkaufen und höheren Bons setzt sich…
