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Blind spots to bright spot: how Indian CMOs are winning with unified data
India’s advertising landscape is more fragmented—yet more critical—than ever before. Billions of…
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Making Digital Advertising Add Up in India
Brands go by the metrics that publishers themselves report, to gauge the effectiveness of their digital…
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WHAT HANDSETS SAY ABOUT CONSUMERS
Smartphones in India have benefited from the rise of inexpensive high-speed 4G internet. Affordable data has…
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GEN X CATCHES UP WITH MILLENNIALS IN TRANSACTING ONLINE
The adoption of smartphones and the incidence of online financial transactions has always been high among…
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BUT NATURALLY! GOING BACK TO NATURALS IN INDIA’S PERSONAL CARE SEGMENT
Indian consumers of personal care products are increasingly showing a distinct leaning towards natural…
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WHEN EMOTIONS GIVE A LIFT TO ADVERTISING
Statistically, many of our purchases are driven by emotions. Yet, most measurement tools are unable to assess…
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FIVE STEPS TO OPTIMISING MARKETING MIX STRATEGIES
As the media landscape gets increasingly fragmented, arriving at the right marketing mix is becoming more and…
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Read All About It: India’s Book Market Is Poised for Growth
India’s literacy rate has seen significant improvement over the past decade. To better understand publishing…
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THE SMARTPHONE BECOMES THE MOBILE WALLET
Cash is no longer the king! The phenomenon of mobile payment apps has been quick to catch on with the number of…
