Insights | 23-10-2023
Broadcast bounceback: New TV sports rights deals provide fans with free access to local games
As pro sports teams seek to reach bigger TV audiences, some are embracing free, over-the-air broadcasting options.
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As pro sports teams seek to reach bigger TV audiences, some are embracing free, over-the-air broadcasting options.
The shift to multiple screens adds significant lift when we consider the audience members who are 55-64—a demo that…
While the comedy genre is always popular, comedy viewing over the past year highlights a resurgence of nostalgia comedy…
Given that connectivity affords millions of Americans the ability to work from home and provides countless children…
Despite the rise in streaming video consumption, the value of local TV can’t be overstated, especially when it comes to…
Native Americans have made significant progress this year in elevating their voices in the media, public policies and…
With less than a week until the presidential election, it is paramount for advertisers to understand how they can best…
The time Americans spend watching TV news has been rising since the fall of last year, and it peaked at just under…
This edition of the Nielsen Local Watch Report takes a deeper look at TV news viewing across various entities and how…
In today’s shifting and divisive political climate, sophisticated voters are in search of relevant political messaging to…
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