Insights | 23-10-2023
Broadcast bounceback: New TV sports rights deals provide fans with free access to local games
As pro sports teams seek to reach bigger TV audiences, some are embracing free, over-the-air broadcasting options.
Insights
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Insights | 29-09-2022
Multi-screen viewing habits are growing rapidly in local markets
The shift to multiple screens adds significant lift when we consider the audience members who are 55-64—a demo that…
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Insights | 19-03-2021
LOL: Amid Uncertain Times, Consumers Take Comfort in Nostalgic Comedy Shows
While the comedy genre is always popular, comedy viewing over the past year highlights a resurgence of nostalgia comedy…
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Insights | 04-02-2021
Amid the COVID-19 Pandemic, Home is Where the Connectivity Is
Given that connectivity affords millions of Americans the ability to work from home and provides countless children…
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Insights | 19-01-2021
The Pandemic, Politics and Social Unrest Continue to Drive Local News Viewing in 2021
Despite the rise in streaming video consumption, the value of local TV can’t be overstated, especially when it comes to…
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Insights | 20-11-2020
Invisible No More: The Rise of Native American Power in Media
Native Americans have made significant progress this year in elevating their voices in the media, public policies and…
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Insights | 29-10-2020
The Suburban Mom: Reaching Female Swing Voters Requires a Local Approach
With less than a week until the presidential election, it is paramount for advertisers to understand how they can best…
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Insights | 22-10-2020
Young, Diverse Audiences Are Leaning into TV News
The time Americans spend watching TV news has been rising since the fall of last year, and it peaked at just under…
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Insights | 22-10-2020
Nielsen Local Watch Report
This edition of the Nielsen Local Watch Report takes a deeper look at TV news viewing across various entities and how…
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Insights | 22-10-2020
Why ‘Political Ratings,’ and Why Now
In today’s shifting and divisive political climate, sophisticated voters are in search of relevant political messaging to…
