Local Archives

Insights | 23-08-2024

Nielsen collaborated with Climate Central to assess the presence of accurate and informative climate reporting in local…

Insights | 29-07-2024

Advertisers need guarantees that their ads are reaching the right people, and measuring co-viewing gets to the heart of…

Insights | 03-07-2024

We explore why brands need to understand where and how to invest to earn the good will of the LGBTQ+ community and…

Insights | 15-02-2024

In a crowded market for political ads, radio offers an advantage.

Insights | 25-01-2024

Nearly 23 million U.S. homes access free TV programming using digital antennas—viewership that can’t be measured by…

Insights | 23-10-2023

As pro sports teams seek to reach bigger TV audiences, some are embracing free, over-the-air broadcasting options.

Insights | 29-09-2022

The shift to multiple screens adds significant lift when we consider the audience members who are 55-64—a demo that…

Insights | 19-03-2021

While the comedy genre is always popular, comedy viewing over the past year highlights a resurgence of nostalgia comedy…

Insights | 04-02-2021

Given that connectivity affords millions of Americans the ability to work from home and provides countless children…

Insights | 19-01-2021

Despite the rise in streaming video consumption, the value of local TV can’t be overstated, especially when it comes to…

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