Insights | 18-04-2024
Need to Know: What’s an identity graph and why do marketers need them?
For consistent, comprehensive and comparable audience measurement across platforms, marketers need a robust ID system…
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For consistent, comprehensive and comparable audience measurement across platforms, marketers need a robust ID system…
Quality audience data is the key to advancing personalized marketing initiatives across the digital advertising…
In this article we dive into how to measure digital audiences and campaigns, the different types, and how it ladders into…
Learn how Liberty Global and Gracenote are aggregating metadata to deliver the next chapter in immersive, content-led…
While the media industry has been using impressions for years, the transition to impressions for complete and comparable…
Today, 15 seconds is most common for TV ads; comparably, ads on the internet can be as short as a single second. For…
Nielsen recently identified three pillars of effective media planning that marketers should focus on in order to thrive…
The widespread adoption of mobile payment services in Africa has many looking to crypto currencies as a natural next…
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