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What’s TV these days?
Linear and streaming TV experiences are converging, and it could be a best case scenario for the entire media…
Insights
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News Center |
How marketers can advance personalized marketing across the digital advertising ecosystem
Quality audience data is the key to advancing personalized marketing initiatives across the digital advertising…
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News Center |
Beyond big data: The audience watching over the air
Nearly 23 million U.S. homes access free TV programming using digital antennas—viewership that can’t be…
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U.S. TV household data reveals shifting trends in how audiences access content
Advertisers and agencies need to know more than just what TV audiences are watching; they need to understand…
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Amid the fragmented TV landscape, time spent with content is the best planning data there is
Content variety notwithstanding, the basics of measurement still apply: When you know who’s watching, you…
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News Center |
Balancing the need for innovation and continuity in audience measurement
Nielsen is working hard to integrate big data sets into our methodologies in innovative ways that also ensure…
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News Center |
Tops of 2023: TV
On average, the typical adult spends more than 10 hours each day with media, with about half dedicated to…
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News Center |
Tops of 2023: Sports
Audience engagement with sports on TV remained a major pastime this year, with fans in the U.S. spending more…
