Insights | 29-03-2022
Playing the game: Breaking the bias with women influencers in sports and gaming
Working with female influencers is a winning move for brands looking to create an authentic connection with their…
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Working with female influencers is a winning move for brands looking to create an authentic connection with their…
While brands can use data to inform messaging, leverage modern martech to improve targeting and measure engagement to…
Esports sponsorship revenue grew at a compound annual growth rate of nearly 32% between 2014 and 2019, and panelists…
Much like we see in Hollywood, the library of video game remasters, remakes and reboots is continually growing, engaging…
Despite the groundswell of engagement and sponsorship investment, esports has yet to gain mainstream acceptance among…
Digital consumption behaviour highlights how advertisers can reach female audience on their own terms
Branded crossover events, virtual concerts and celebrity influencer participations all fueled a video game groundswell…
Game spending is still on track for a record-breaking 2020, but consumer anticipation for next-generation consoles and…
This page highlights some of Nielsen’s biggest holiday advertising and viewing insights and predictions for 2020.
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