Insights | 17-10-2016
From Theory to Common Practice: Consumer Neuroscience Goes Mainstream
On a typical day, the average consumer may be exposed to thousands of commercial messages, yet many of them won’t…
Insights
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Insights | 18-07-2016
The Value Of Panels In Modeling Big Data
Hardly a day goes by without an industry report on audience fragmentation. Of course, it’s not a new phenomenon. With…
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Insights | 24-11-2015
Don’t Rob Peter to Pay for Paul: Striking the Balance with Innovation
Supporting both the core business and adequately growing innovations are equally critical to sustained growth. So how…
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Insights | 30-06-2015
Activating Big Data for Big Outcomes
Betting on winners and never losing might sound as fictional as a time-traveling DeLorean, but a panel at the recent…
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Insights | 23-06-2015
Le magasin, premier media de communication pour les nouveaux produits en France.
Si les réseaux sociaux ont une importance croissante dans la découverte d’un produit, ils sont nettement plus…
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Insights | 09-06-2015
Bauch-Entscheidungen sichtbar machen – Rückblick auf das Neuroscience Event
09. Juni 2015
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Insights | 23-08-2013
Nielsen Celebrates 90 Years of Innovation
It started with $45,000, an engineering degree…and a dream. Ninety years later, Arthur C. Nielsen Sr.’s dream has…
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Insights | 15-05-2013
What’s Next: The Next Step Forward in Advertising Effectiveness
Ad spend remains one of the biggest and most strategic resource allocation decisions that the management of any leading…
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Insights | 03-12-2012
Gagner en envergure grâce à un brand stretching pertinent
A l’heure où de plus en plus d’industriels cherchent à se diversifier en dehors de leurs catégories d’origine, l’option…
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Insights | 28-07-2011
Webinar: Neuromarketing – Understanding the Subconscious Drivers
The application of neuroscience to traditional marketing activities has yielded very interesting results around the…
