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When it comes to TV, the Force is with Star Wars fans
Explore Star Wars streaming data for May 4th. See how Andor and The Mandalorian drive engagement across…
Articles
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Nielsen unpacks how the NFL draft became a number one pick for fans
To say that the NFL Draft has become a cultural moment is an understatement. When Tom Brady was selected…
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Why anime fans should be on everyone’s radar
Anime is one of those streaming categories that often gets overlooked as only attracting a niche audience, and…
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The math behind the meals
Explore the data behind the McDonald’s and KPop Demon Hunters collaboration. Discover how Nielsen’s…
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Record World Baseball Classic viewership shows baseball’s attention-grabbing moments don’t always happen in October
Twenty years ago, the first pitch was thrown in a World Baseball Classic game between South Korea and Chinese…
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The loyalty-building advantages of embracing Black audiences
Explore the $2.1T buying power of Black consumers. Learn why embracing Black audience trends and partnering…
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The Record: Q4 U.S. audio listening trends
Discover the latest audio consumer listening trends in Nielsen’s The Record for Q4 2025.
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Fan favorites drive the holiday viewing spirit
Which holiday fan favorite movies, old and new, are at the top of the season’s TV viewing charts?
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Why strategy matters more than tools for measurement in marketing
Unlock sustained ROI. Find out how aligning your measurement strategy to core business goals is the key to…
