Insights | 17-03-2022
Marketers’ three keys to more agile media planning
To help achieve brand goals, marketers should conduct ongoing media planning throughout the year, versus only once at the…
Relevance
Newest
Oldest
To help achieve brand goals, marketers should conduct ongoing media planning throughout the year, versus only once at the…
Our Charlene Polite Corley, VP of Diverse Insights and Partnerships, shares how television can play an important role in…
Before launching an influencer campaign, brands need to first develop a sound strategy for the campaign to drive the…
Much of the content Latinos are seeking is in Spanish, regardless of their “primary” language, due to the vast and…
This year, with the racial reckoning in the country and the intersection of Black History Month and Lunar New Year in…
To win big with Super Bowl advertisements, ads needs to shine long after that 30-second spot. While an ad during the…
While the media industry has been using impressions for years, the transition to impressions for complete and comparable…
The quick wins as a result of conversion-dominated marketing may feel rewarding at the moment, but it often does not lead…
By strengthening how they source and leverage their own first-party data, marketers have the opportunity to understand…
The supply chain may be slow this holiday season, but marketers can’t afford to be. Here’s how marketers can move…
Contact us
In an ever-changing world, we’re here to help you stay ahead of what’s to come with the tools to measure, connect with, and engage your audiences.