In the U.S., the 2016 election season is widely predicted to bring record spending on local radio and television stations this fall. However, not all radio stations will participate equally in this influx of revenue. It is essential to understand the house races, municipal races, local ballot initiatives and PAC money that will impact your market.
During this webinar, two political experts provide a “how to” guide to capturing your share of local political ad spend. Patrick McGee, Katz Radio Group, and Mario Christino, Nielsen, teach you how to become the expert in your market on the candidates, the issues and all key stakeholders involved in the 2016 elections. They also discuss how being armed with detailed, demo-targeted, voter-specific information will set your station apart from the competition.
