Insights | 09-08-2023
Need to know: What is panel data, and why does it matter?
Learn more about panel data and how it has been the gold standard of the research industry for nearly a century now and…
Insights
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Insights | 07-12-2022
Black audio consumers: A $1T+ opportunity for advertisers
While some media outlets fail to resonate with Black audiences, audio and podcasts stand out as effective channels to…
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Insights | 23-06-2022
Understanding how campaign optimization pays off in an ever-expanding media landscape
The fragmentation of audience time can present challenges for marketers, but when they have a clear understanding of…
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Insights | 25-02-2022
Tuning into radio’s potential: the power of Black-owned radio
Tony Coles, Division President, iHeartMedia and Founder, Black Information Network, spoke with us about the power of…
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Insights | 24-02-2022
How Black audiences are engaging with audio more than ever
Understand where and how Black audiences are connecting with audio.
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Insights | 24-02-2022
A relevancy revolution: the importance of Spanish language content
Much of the content Latinos are seeking is in Spanish, regardless of their “primary” language, due to the vast and…
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Insights | 15-02-2022
The importance of understanding the nuances of Black representation in media
Learn how the media platforms can take a deep look —from the leadership to producers, writers and creators—to make…
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Insights | 31-01-2022
Radio Audio Measurement Report Norway 2021
Radio listening is a matter of trust Download the 2021 Norway Annual Radio Audio Measurement Report here Although the…
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Insights | 19-01-2022
2022 media planning: why brands need to understand consumer sentiment
Personal connections are critical for long-term brand health. For that, marketers need to build and maintain trust with…
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Insights | 26-08-2021
Is radio falling on deaf ears? Not at all, say Norwegians
Advertisers continue to view radio as a valuable media type, as radio in Norway has maintained strong listenership. Well…
