In November, almost one-third (30.6%) of all visitors to ProFlowers.com made a purchase — the highest conversion percentage among all retail websites, according to Nielsen.
Metrostyle (23.6% conversion rate), QVC (21.6% conversion rate), Office Depot (21.6% conversion rate), L.L. Bean (21.5% conversion rate), Tickets.com (20.1% conversion rate), Blair.com (18.9% conversion rate), Lands End (18.4% conversion rate), 1800flowers.com (17.8% conversion rate), and The Sportsman’s Guide (16.8% conversion rate) rounded out the top ten.
Top online retailers in ten key product categories, ranked by purchases and customer numbers in November, are below.
| Rank | Apparel and Accessories Online Retailers |
Number of Purchases (in 000’s) |
Number of Customers (in 000’s) |
|---|---|---|---|
| 1 | eBay | 4,393 | 1,659 |
| 2 | J.C. Penney | 988 | 812 |
| 3 | Victoria’s Secret | 695 | 591 |
| 4 | Lands End | 531 | 472 |
| 5 | Old Navy | 521 | 464 |
| Source: The Nielsen Company, MegaView Online Retail (November 2008). |
| Rank | DVD and Video Online Retailers |
Number of Purchases (in 000’s) |
Number of Customers (in 000’s) |
|---|---|---|---|
| 1 | Amazon | 2,313 | 1,846 |
| 2 | DirectGroup Bertelsmann | 872 | 657 |
| 3 | eBay | 862 | 467 |
| 4 | Best Buy | 233 | 194 |
| 5 | Wal-Mart Stores | 198 | 178 |
| Source: The Nielsen Company, MegaView Online Retail (November 2008). |
| Rank | Home and Garden Online Retailers |
Number of Purchases (in 000’s) |
Number of Customers (in 000’s) |
|---|---|---|---|
| 1 | Amazon | 1,456 | 1,186 |
| 2 | eBay | 1,058 | 666 |
| 3 | J.C. Penney | 784 | 654 |
| 4 | QVC | 480 | 372 |
| 5 | Target | 429 | 382 |
| Source: The Nielsen Company, MegaView Online Retail (November 2008). |
| Rank | Office Supplies Online Retailers |
Number of Purchases (in 000’s) |
Number of Customer (in 000’s) |
|---|---|---|---|
| 1 | Office Depot | 1,387 | 757 |
| 2 | VistaPrint | 865 | 712 |
| 3 | Staples | 438 | 325 |
| 4 | Hewlett Packard | 146 | 139 |
| 5 | eBay | 140 | 97 |
| Source: The Nielsen Company, MegaView Online Retail (November 2008). |
| Rank | Health/Wellness/Beauty Online Retailers |
Number of Purchases (in 000’s) |
Number of Customers (in 000’s) |
|---|---|---|---|
| 1 | Avon | 467 | 391 |
| 2 | Amazon | 439 | 388 |
| 3 | Sephora | 425 | 349 |
| 4 | eBay | 405 | 277 |
| 5 | QVC | 363 | 246 |
| Source: The Nielsen Company, MegaView Online Retail (November 2008). |
| Rank | Consumer Electronics Online Retailers |
Number of Purchases (in 000’s) |
Number of Customers (in 000’s) |
|---|---|---|---|
| 1 | Amazon | 1,040 | 916 |
| 2 | eBay | 878 | 571 |
| 3 | Wal-Mart Stores | 410 | 381 |
| 4 | AT&T | 371 | 290 |
| 5 | Apple Store | 344 | 288 |
| Source: The Nielsen Company, MegaView Online Retail (November 2008). |
| Rank | Computer Software Online Retailers |
Number of Purchases (in 000’s) |
Number of Customers (in 000’s) |
|---|---|---|---|
| 1 | Symantec | 319 | 309 |
| 2 | McAfee | 289 | 246 |
| 3 | Amazon | 184 | 168 |
| 4 | eBay | 86 | 67 |
| Source: The Nielsen Company, MegaView Online Retail (November 2008). |
| Rank | Jewelry and Watches Online Retailers |
Number of Purchases (in 000’s) |
Number of Customers (in 000’s) |
|---|---|---|---|
| 1 | eBay | 1,160 | 340 |
| 2 | QVC | 271 | 204 |
| 3 | Overstock.com | 179 | 157 |
| 4 | Amazon | 132 | 113 |
| 5 | HSN.com | 122 | 77 |
| Source: The Nielsen Company, MegaView Online Retail (November 2008). |
| Rank | Books Online Retailers |
Number of Purchases (in 000’s) |
Number of Customers (in 000’s) |
|---|---|---|---|
| 1 | Amazon | 4,203 | 3,252 |
| 2 | eBay | 1,378 | 693 |
| 3 | Barnes & Noble | 768 | 646 |
| 4 | ChristianBook.com | 120 | 106 |
| 5 | Alibris | 118 | 102 |
| Source: The Nielsen Company, MegaView Online Retail (November 2008). |
| Rank | Toys, Games and Hobbies Online Retailers |
Number of Purchases (in 000’s) |
Number of Customers (in 000’s) |
|---|---|---|---|
| 1 | eBay | 4,118 | 1,489 |
| 2 | Amazon | 2,146 | 1,694 |
| 3 | Wal-Mart Stores | 1,003 | 825 |
| 4 | ToysRUs | 535 | 482 |
| 5 | Target | 441 | 396 |
| Source: The Nielsen Company, MegaView Online Retail (November 2008). |
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