WHAT WORKS? WHAT Doesn’t?
Today’s consumer is bombarded by an avalanche of advertising messages. They’re making purchasing decisions based on this flood of information delivered via new and ever-present vehicles. Your job is to create and deliver an effective message that doesn’t get lost in the noise. We know how to help.
At Nielsen, we use the Reach, Resonance and Reaction equation to determine what’s working with customers and what isn’t.
This framework measures how well you reached your audience, whether your advertising changed attitudes, and whether you got the desired sales response. Using this model, we can help you evaluate your marketing strategy from every angle.
The information we generate lets you make the critical connection between media exposure and purchase behaviour. Was your most profitable audience exposed to your message? Which of your messages and media delivered the biggest bang for the buck? Did your customer respond by buying your product? Clearly, these are key questions for determining marketing effectiveness.
Our rich analytics lead to marketing insights that help you limit waste, as well as increase revenue. We’ll help you identify relevant messages and the media most likely to trigger purchases by your consumers.
Our job is to help you connect the right message to the right consumers, using the most effective platform. We do it every day.
Interested in learning more?
How We Do It
From FMCG to financial services, some of the world’s leading organisations talk about our strategic role in helping them seize opportunities, drive profitable growth and outperform their competitors.