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Nielsen Acquires Affinnova

3 minute read | October 2014

New York – Oct. 30, 2014 – Nielsen, a leading global provider of information and insights into what consumers watch and buy, has recently completed its acquisition of Affinnova, an international media and marketing research firm. The Affinnova team will become part of Nielsen’s Innovation Practice area, expanding the team globally and accelerating delivery of a suite of digitally-enabled, innovative solutions for every step of the new product development and activation process.

“This is a great day for Nielsen and a natural step in our evolution as both organizations share a commitment to innovation, predictive analytics and outstanding client service,” said John J. Lewis, global president, Nielsen. “Integrating Affinnova’s intuitive user interface platform and automated analytics capabilities will unlock the power of digital within Nielsen’s Innovation Practice, enabling our clients to achieve even better outcomes from their investment in new products.”

The acquisition builds on Nielsen’s 35-year BASES heritage and new product expertise, bringing exciting and innovative digital capabilities, offering great opportunity for continued growth, including geographic expansion in Europe, Asia and LATAM. The new offerings will also include right-sized tools better suited for smaller clients as well as solutions that work for verticals outside Nielsen’s core business in CPG and media.

“Our focus is clear and unwavering – to deliver a seamless transition and integration for our clients and associates,” said Rob Wengel, SVP Innovation, Nielsen. “We’re excited to extend our capabilities and reach for every tier of new product launch, from incremental to breakthrough, in every size and type of company, in every market around the world.”

About Nielsen

Nielsen N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA, and Diemen, the Netherlands. For more information, visit

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