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3 minute read | January 2015

Singapore – 21 January 2015: Global information and insights company, Nielsen, and INTAGE, a leading marketing research company in Japan, have today announced the establishment of a joint venture company, Nielsen-INTAGE DigitalMetrics Inc., for the development of new cross-platform advertising effectiveness solutions.

This agreement will see Nielsen and INTAGE combine their respective data capital and know-how to develop solutions that provide insight into the effectiveness of advertising campaigns in the cross-platform field in Japan, enabling clients to fine-tune and optimise their advertising outreach efforts.

Nielsen-INTAGE DigitalMetrics will leverage Nielsen’s Online Campaign Ratings (OCR) solution, a world-class advertising effectiveness solution which is already well-established in international markets such as the US, together with INTAGE’s i-ssp consumer panel data. The combined services will, for the first time, enable clients in Japan to analyse consumers by several segments such as brand ownership, purchase intent, lifestyle, residential area, age and gender, in addition to analysing the impact of online advertising on purchase behaviour and brand switching.

“This collaboration between Nielsen and INTAGE is an exciting step for the future of consumer insights around cross-platform media consumption and purchase behaviour,” states Toshihiro Fukutoku, Managing Director, Nielsen Japan. “We are thrilled to be working alongside INTAGE, a well-respected and established Japan market research firm, to help our clients gain the greatest understanding of consumer behaviour and online advertising effectiveness.”


Legal Name: Nielsen-INTAGE DigitalMetrics Inc.Launch date: April 1st, 2015 (plan)

Board members:

  • CEO Hiroyuki Ichinose
  • COO: Kosuke Yamada
  • Director: Sang-gil Lee
  • Director: Toshihiro Fukutoku


Nielsen N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA, and Diemen, the Netherlands. For more information, visit


This news release includes information that could constitute forward-looking statements made pursuant to the safe harbor provision of the Private Securities Litigation Reform Act of 1995. These statements may be identified by words such as ‘will’, ‘expect’, ‘should’, ‘could’, ‘shall’ and similar expressions. These statements are subject to risks and uncertainties, and actual results and events could differ materially from what presently is expected. Factors leading thereto may include without limitations general economic conditions, conditions in the markets Nielsen is engaged in, behavior of customers, suppliers and competitors, technological developments, as well as legal and regulatory rules affecting Nielsen’s business and specific risk factors discussed in other releases and public filings made by the Company (including the Company’s filings with the Securities and Exchange Commission). This list of factors is not intended to be exhaustive. Such forward-looking statements only speak as of the date of this press release, and we assume no obligation to update any written or oral forward-looking statement made by us or on our behalf as a result of new information, future events, or other factors.


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