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Nielsen Marketing Cloud Grows Its Global Footprint

4 minute read | June 2016

Nielsen Marketing Cloud Enters Europe to Help Regional and Global Marketers Make Big Improvements in Omnichannel Marketing Performance

New York, NY – June 20, 2016 – Nielsen today launched its Nielsen Marketing Cloud in Europe, enabling regional and global clients to dramatically improve marketing outcomes and reduce media waste across multiple platforms. The Nielsen Marketing Cloud delivers unrivaled consumer data and analytics only Nielsen can provide in addition to a full-suite of first-party data management, cross-platform media planning, marketing activation and real-time campaign analytics applications. The Nielsen Marketing Cloud is immediately available in the UK and France, with Germany, Italy and Spain launching in the coming months.

“Our mission is to empower marketers to deliver more efficient and effective cross-channel experiences for their customers no matter where they are,” said Mark Zagorski, executive vice president, Nielsen Marketing Cloud. “With this launch, our global and regional European clients can now plan, activate and analyze marketing initiatives across multiple channels leveraging proprietary Nielsen data and applications that are unrivaled around the globe.”

The Nielsen Marketing Cloud will provide European clients insights around key aggregated customer characteristics, including age, gender, demographics, life-stage, shopping behavior and product purchase intent. Marketers can leverage these insights to build their audience segments and activate them in real-time across all major media and marketing platforms, including mobile, online, over-the-top TV, video, social media, email and content management systems. 

Additionally, the Nielsen Marketing Cloud has one of the largest global predictive device graphs covering over 6 billion devices, which enables its regional and global clients to develop a single omnichannel view of their customers. All of this makes possible more relevant and timely multi-channel marketing and significant improvements in marketing ROI.  

European clients have access to Nielsen Marketing Cloud’s core suite of applications, which include the Nielsen Data Management Platform (DMP), Data-as-a-Service (DaaS), as well as integrations with over 150 third-party media and marketing applications. Additional Nielsen and third-party applications, including Nielsen Media Impact for cross-platform media planning and Sales Effectiveness solutions, will be available in the coming months.

“The Nielsen Marketing Cloud enables us to access very accurate audience data across myriad consumer traits like purchase consideration and shopping behavior and to programmatically reach these tailored audiences at scale in the UK,” said Andrew Muzzelle, digital media director at AIMIA. “With the Nielsen Marketing Cloud, we’ve been able to drive efficiency and effectiveness in our digital advertising campaigns. i2c worked with the Nielsen Marketing Cloud to produce an award-winning Carling campaign driving an amazing 4.1x campaign ROI, providing proof of its value.” AIMIA is the largest loyalty card provider in the UK; i2c is the JV between AIMIA and Sainsbury’s.

The Nielsen Marketing Cloud is currently being used by Nielsen global clients across industries, including food and beverage, personal care, pet care, wine and spirits, digital media, cinema, broadcast, out-of-home and retail.

About Nielsen

Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit

About Nielsen Marketing Cloud

Developed from Nielsen’s eXelate acquisition, the Nielsen Marketing Cloud empowers brands, agencies and media companies to connect more deeply with customers by combining Nielsen’s world-class data, analytics, media planning, marketing activation and data management platform (DMP) capabilities in a single cloud platform. Nielsen Marketing Cloud clients gain exclusive access to granular Nielsen data, which powers audience insights at a much higher degree of detail than is available anywhere else. Marketing outcomes include a deeper understanding of consumers, more effective messaging across devices, and superior ROI analysis and campaign optimization capabilities.  

For more information, visit

Press Contacts

UK: Alison Lock,, + 44 0 7767 618978France: Sebastian Monard,, +33 1 344141182Germany: Gero Doering,, +49 69 7938 909Spain: Elena Alonso,, +39 91 3777212US: Brendan McCarthy,, +1 646 654 8850