– News.com.au retains top place in Nielsen digital news rankings
– ABC News Website moves up to second place
– Nielsen’s new Digital Content Ratings data found that the unique audience was consistently highest to news content on Fridays

Sydney, Australia – 23 August 2017: Nielsen Digital Ratings (Monthly) data for July 2017 saw more Australians consuming Current Events & Global News content with a unique audience of 13.4 million, up 1% when compared to June 2017.

News.com.au retained the top position with a unique audience of 5.9 million, an increase of 11% compared to the previous month. In second place was ABC News Websites (4.7 million, +3%) which switched places with nine.com.au (4.5 million, -4%).

Ranked fourth in Nielsen’s digital data was smh.com.au (+12%), fifth was Daily Mail (0%), followed by The Guardian (+4%), Yahoo7 News Websites (+4%) and BBC (0%).

The Daily Telegraph moved into the top ten rankings in ninth place with a unique audience of 2.3 million (+5%), followed by Herald Sun in tenth place with a unique audience of 2.3 million (-2%).

TOP 10 BY UNIQUE AUDIENCE, CURRENT EVENTS & GLOBAL NEWS SUB-CATEGORY, JULY 2017

Source: Nielsen Digital Ratings (Monthly), July 2017

DIGITAL CONTENT RATINGS AVERAGE DAILY UNIQUE AUDIENCE: PEAK AUDIENCE FOR TOP NEWS PUBLISHERS (FOR PARTICIPATING PUBLISHERS)
For the top 10 news entities reported in Digital Ratings (Monthly), Nielsen’s Digital Content Ratings found that the unique audience was consistently highest on Fridays for the month of July 2017.

In addition, Nielsen’s Digital Content Ratings data revealed that news.com.au reported the highest average daily unique audience during the month of July 2017, with a peak audience of 1.3 million on July 21, 2017, followed by nine.com.au with a peak of 1.1 million on 25 July, 2017.

Source: Nielsen Digital Content Ratings, Text, Digital Computer/Mobile, 1 July 2017 – 31 July 2017, People 2+, Census only

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For further information please contact:
Eleanor Saxton
Nielsen
T: + 61 421 692 808
E: eleanor.saxton@nielsen.com