Now, more than ever, Latinas are pushing forward—experiencing gains in education and entrepreneurship—all while becoming the primary breadwinners in their households. In our recent Diverse Intelligence Series report on Hispanic consumers, ‘Latina 2.0: Fiscally Conscious, Culturally Influential and Familia Forward,’ we further explore how Latinas’ unique media and consumption habits have a major influence on the U.S. mainstream.
In this edition of On the Record, Stacie de Armas, VP, Strategic Initiatives and Consumer Engagement sits down with Andrew McCaskill, SVP, Global Communications and Multicultural Marketing, to offer a unique, personal take on today’s Latina. And she also shares the value of our report for marketers and how those who desire to reach this consumer segment can use these insights to help create and/or strengthen existing campaigns.
