BANGKOK, Thailand – June 4, 2019 – Nielsen today announced it will increase its Digital Ad Ratings service online ad rating capabilities by adding measurements to YouTube applications in 26 more countries around the world, including Belgium and Brazil. , Bulgaria, Czech Republic, Greece, Hong Kong, Hungary, India, Indonesia, Ireland, Israel, Malaysia, Mexico, Netherlands, New Zealand, Norway, Philippines, Poland, Puerto Rico, Singapore, South Africa, Spain, Taiwan, Thailand, Turkey. and United Arab Emirates
Expanding the scope of this service It will allow all 34 countries measuring Digital Ad Ratings to measure ad audience data on the YouTube application. via desktop and mobile web browsers (Mobile and Tablet) to deliver comprehensive measurement data across devices. (cross-device) of ad audiences to marketers.เคชั่น YouTube The Digital Ad Ratings service is available in the US from June 2017, in Canada and Japan from October 2017, in the UK, France and Germany from January 2018, and in Australia and Italy. From 1 September 2018
The expansion will provide Nielsen Digital Ad Ratings subscribers with access to age and gender information of consumers who viewed ads in the YouTube app, as well as reach, frequency and gross rating data. points (GRPs). YouTube Ad Ratings measurement uses a measurement methodology that is consistent with measurements from all other mobile publishers in the Digital Ad Ratings service – enabling both media buyers and sellers to take advantage of: Data collation and redundant measurements in media planning and practical work
With Nielsen’s Digital Ad Ratings service, media owners, product owners and agencies will be able to gain a deeper understanding of the behavior of their viewers on YouTube using the same ratings as TV.
“As more and more people Watch videos across digital platforms and devices. Nielsen’s comprehensive and comprehensive ability to measure YouTube audiences through its Digital Ad Ratings service is critical to delivering a complete media audience. Especially given that YouTube has a huge video ad market share in those countries where we are expanding our measurement capabilities,” said Ms. Ranchita Sri Woravilai, Deputy Director, Nielsen Media, Thailand. YouTube to provide a broader viewing landscape.”
About Nielsen
Nielsen Holdings (NYSE: NLSN) is a global measurement and analytics company that provides a complete and reliable view of the consumer and global market. Our way of working connects Nielsen proprietary information to other sources. To help customers around the world understand that what is going on What will happen next inthe future, and how to best deal with the data and knowledge we have acquired. For more than 90 years, Nielsen has provided data and analysis based on our scientific precision and innovation. as well as continually developing new methods toto meet the most important needs of various industries such as the media, advertising, retail and consumer goods industries. Nielsen is a S&P 500 Index company, operating in more than 100 countries covering more than 90 percent of the world’s population. for more information Please visit www.nielsen.com
