Television Audience Estimates
New York, NY — Feb. 5, 2020 — An estimated 37.2 million people tuned in to watch President Donald Trump deliver his State of the Union address in Washington, D.C., on Tuesday, Feb. 4, 2020.
While coverage varied by network, 12 aired live coverage from approximately 9:00 p.m. ET to 10:30 p.m. ET.
In terms of the social nature of the address, there were 14.1 million total interactions across Facebook, Instagram and Twitter about the State of the Union on Feb. 4, 2020, making it the most social telecast of the day.
Activity for the program peaked at 10:31 p.m. ET with 92,000 Twitter interactions as social media reacted to Speaker of the House Nancy Pelosi ripping up President Donald Trump’s speech. The most engaging owned account associated with the State of the Union was President Donald Trump, whose 9 posts generated 1.3 million engagements.
The chart below highlights the sum of the average viewing audience for the networks that aired the address.
About Nielsen
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media, the arbiter of truth for media markets, provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
Contact
Nielsen
Michael Receno
michael.receno@nielsen.com
Nielsen
Sal Tuzzeo
sal.tuzzeo@nielsen.com
