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Nielsen and Carter Broadcast Group Inc. Announce Multi-year Comprehensive Agreement for Audio Ratings Service

3 minute read | March 2021

Agreement includes Nielsen’s PPM Local Syndicated Products and Services Available in Kansas City, MO

New York, NY — March 11, 2020 — Nielsen (NYSE: NLSN) and Carter Broadcast Group Inc. have reached a multi-year renewal agreement for Nielsen Audio measurement. This agreement encompasses Nielsen’s local syndicated products and services. Specifically, the new agreement includes the PPM local market report, respondent level data, TAPSCAN web, PPM weeklies, PDAdvantage Web, and Nielsen Scarborough

Carter Broadcast Group Inc. is based in Kansas City, Mo., and is the oldest Black-owned and family operated radio broadcast company in the U.S. The Carter Family owns and operates radio stations KPRT-AM, KPRT-IA, KPRS-IF, and KPRS FM—Kansas City’s No. 1 station for hip hop and R&B. 

Nielsen Audio’s function in the radio ad marketplace as the transactional “currency” and its reputation as the de facto standard for impartial, third-party audience measurement, were cited as key factors in the broadcaster’s decision to renew ties with the global measurement company.

“Everyone counts—and everyone needs to be counted,” said Christopher “Rod” Carter, Senior Vice President of Carter Broadcast Group. “That’s true across all media but particularly for minority-owned media. Since 1950, as America’s oldest Black-owned and family operated radio station, Carter Broadcast Group relies on Nielsen to provide the marketplace with accurate audience measurement and sampling while pursuing other advancements in revenue generation for the radio industry. We look forward to continuing our long-standing, mutually beneficial relationship with the Nielsen team.” 

“Nielsen takes our responsibility to diversity, equity and inclusion very seriously. We incorporate these foundational priorities into our panels, audience estimates, and our business practices,” said Brad Kelly, Managing Director of Nielsen Audio. We appreciate the trust the Carter Family continues to place in Nielsen to deliver representative, impartial radio audience estimates that reflect the diversity of the Kansas City marketplace. Radio has a unique and powerful connection with African American consumers. With Nielsen Audio in its toolkit, Carter Broadcast Group is well-equipped to showcase its impressive value to the advertising community.” 

About Nielsen

Nielsen Holdings plc (NYSE: NLSN) is a leading global data and analytics company that provides a holistic and objective understanding of the media industry. With offerings spanning audience measurement, audience outcomes and content, Nielsen offers its clients and partners simple solutions to complex questions and optimizes the value of their investments and growth strategies. It is the only company that can offer de-duplicated cross-media audience measurement. Audience is EverythingTM to Nielsen and its clients, and Nielsen is committed to ensuring that every voice counts. 

An S&P 500 company, Nielsen offers measurement and analytics service in nearly 60 countries. For more information, visit From time to time, Nielsen may use its website and social media outlets as channels of distribution of material company information. Financial and other material information regarding the company is routinely posted and accessible on our website and our social media accounts: Twitter, LinkedIn, Facebook and Instagram.



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