The high collaboration across the media marketplace, from publishers to agencies, advertisers and the industry bodies, has led to the creation of an incredibly sophisticated methodology that is at the cutting edge of what is happening in any market globally. On this episode of our Nielsen Video Series, Product Strategy – Audience Measurement, Asia-Pacific, Alex Smith talks about the uniqueness of digital audience measurement in Australia.
Stay tuned for Part 2! Alex Smith will talk about how Nielsen’s digital audience measurement has changed in the last couple of years as well as how it will change in the future.
