New York – Jan. 7, 2022 – Nielsen (NYSE: NLSN) and New York Interconnect announced that they have reached a multi-year agreement for local TV measurement in the New York Designated Market Area (DMA). New York Interconnect (NYI), is a joint venture among Altice USA, Charter Communications, and Comcast that offers advertisers a seamless, integrated solution to reach households in the largest advertising market in the country.
In this agreement, Nielsen’s data will enable NYI to evaluate the daily performance of its campaigns and the cable networks it represents, as well as calculate TV campaign reach and frequency at the DMA level. New York Interconnect also has licensed Nielsen Ad Intel, the most comprehensive source of local and national advertising spend available today.
“Nielsen’s data aids NYI in prospecting as it details ad dollars spent in the New York market on a category and advertiser basis,” said Betsy Rella, Vice President of Research and Data for NYI. “We use Nielsen data in our sales collateral to help position our products in the marketplace. Additionally, with the use of Nielsen data, NYI is able to create posting reports for each client which serve as a ‘report card’ to ensure our local cable advertisers achieve the deliveries they expect.”
“We are enthused about Nielsen’s commitment to impressions evidenced by their ‘Impressions First Initiative,’ which is designed to support the industry-wide move to impression-based buying and selling. The ability to transact on impressions fuels our cross-platform strategies and was a key factor in our decision to use Nielsen.”
“New York Interconnect is a valued client and industry leader, and we look forward to continuing to support the successful campaigns they create for their brands and advertisers,” said Catherine Herkovic, EVP, Managing Director, Nielsen Local TV. “The support for impressions-based buying as evidenced by NYI’s enthusiasm and solidarity is a testament to the imperative across the industry, and Nielsen’s progress lays the groundwork for implementing Nielsen ONE across local, national and digital measurement.”
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Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future.
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About NYI New York Interconnect (NYI) has been an industry leader for over three decades. A joint venture among Altice USA, Charter Communications, and Comcast. NYI continues to pave the way for the future of TV media buying across all screens in the nation’s largest, most diverse, and most affluent market. Connecting to over 20 million consumers across 100+ of the most popular networks, NYI delivers advanced targeting and attribution solutions that continue to successfully prove a brand’s ROI. In this revolutionary era of TV consumption, NYI continues to navigate the ever-evolving TV landscape through its ground-breaking Audience One platform. Audience One is a multi-screen approach that integrates TV content into one holistic marketing platform that incorporates TV, digital, video on demand, live streaming, OTT, and exclusive network sponsorships for an end-to-end media plan that connects advertisers to the right consumers.
