On Thursday 1 June, Kateryna Edelshtein, SVP, EMEA, Nielsen, spoke at EGTA’s CEO & Top Executives’ Summit in Warsaw, Poland. 

Katty Roberfroid, Director General, EGTA, interviewed Kateryna, with the main focus being on Nielsen ONE, the future of cross-media measurement and how we are bringing linear and digital capabilities together. 

The Summit brought together over 200 senior decision-makers from across Europe and beyond, all with remits to monetise content, optimise revenue and sell advertising on behalf of major broadcasters. 

To watch a recording of the session, please view the following video.