Live volleyball propels Polsat to the number one position for the first time in 2026
Warsaw, Poland, 19.10.26 – Nielsen, a global leader in audience measurement, data, and media intelligence, has published its All Screens Video Landscape report for September 2026. The report measures total household viewership—defined as a combination of total reach and time spent—across four screens: TVs, PCs/laptops, smartphones, and tablets.
Rankings Shift as Live Sport Drives Polsat Surge
Polsat captured a 19.05% audience share in September, overtaking Warner Bros. Discovery (18.41%) to claim the top spot in the distributor rankings for the first time in 2026.
Live sport proved to be a primary viewership engine. Polsat broadcast four of the top 10 and eight of the top 20 most-watched programmes of the month, all of which were live volleyball matches—underlining the continued appointment-to-view power of live sports. The Poland vs. France clash on 26 September drew more than 4.8 million viewers, making it the second most-watched broadcast of the month.
In another notable shift within the distributor rankings, SPI International entered the top 10, edging out Netflix.
Linear Rebound Drives Overall Viewership Gains
Overall video consumption rebounded in September compared to August, lifted by higher traditional linear television viewing coinciding with the launch of autumn programming schedules.
In contrast, streaming engagement softened month-over-month, recording declines in both reach and total viewing time.
Lucyna Koba, Market Leader, Nielsen Poland, said: “The shifting rankings in September highlight just how fiercely competitive the Polish video landscape is right now. The rebound in traditional television viewing—driven by strong autumn schedules and massive live sporting events—shows that the battle for audience attention is fluid. Seeing a local powerhouse like Polsat reclaim the number one spot, and traditional distributors challenging global streaming platforms for top 10 positions, demonstrates that broadcasters who invest in premium, unmissable moments can actively win back screen time.”
About Nielsen
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Distributors September 2026
Polsat: Eleven Sports1, Eleven Sports2, Disco Polo Music, Eska Rock TV, Eska TV Extra, Eska TV, Fokus TV, Nowa TV, Polo TV, Polsat, Polsat Café, Polsat Doku, Polsat Film, Polsat Games, Polsat Music HD, Polsat News, Polsat News2, Polsat Play, Polsat Rodzina, Polsat Seriale, Polsat Sport 1, Polsat Sport 2, Polsat Sport Fight, Polsat Sport 3, Polsat2, Super Polsat, Wydarzenia 24, TV4, TV6, Vox Music TV, Polsat News Polityka, Polsat X, Polsat Reality, Polsat Film2, holding:Grupa Polsat
Warner Bros. Discovery: Cartoonito, Cartoon Network, Warner TV, Animal Planet HD, Discovery, Discovery Historia, Discovery Life, Discovery Science, Discovery Travel & Living, Discovery World, Discovery Civilisation, DTX, Eurosport1, Eurosport2, Food Network, HGTV, Investigation Discovery, Metro, TLC, Travel Channel, TTV – Twoja Telewizja, TVN, TVN Fabula, TVN Style, TVN Turbo, TVN24, TVN 24 Bis, TVN7, holding: Warner Bros. Discovery
TVP: TVP4K, TVP ABC, TVP Dokument, TVP HD, TVP Historia, TVP Info, TVP Kultura, TVP Kobieta, TVP Nauka, TVP Polonia, TVP Rozrywka, TVP Seriale, TVP Sport, TVP1, TVP2, TVP3, holding: Telewizja Polska
Google: YouTube
TV Puls: TV Puls, Puls2
Telewizja Republika: TV Republika
Meta: Facebook, Instagram
Canal+: Canal+ Premium, Planete+, Ale Kino+, teleTOON+, Minimini+, CANAL+ KUCHNIA, Novelas, CANAL+ EXTRA1, CANAL+ EXTRA2, Canal+Seriale, Canal+ DOMO, Canal+1, Canal+Film, CANAL+ SPORT, Canal+360, CANAL+ SPORT5, Canal+ Dokument, CANAL+SPORT2, CANAL+SPORT3, CANAL+SPORT4, DocuBox, holding: Grupa Canal+
ByteDance: TikTok
SPI International: Stopklatka, Kino Polska, Kino Polska Muzyka, Filmbox+One, ZOOM, Gametoon, Novelas+1, FILMBOX+ Hits, FILMBOX+ Comedy, FILMBOX+ Action, FILMBOX+ Emotion
Press contact
Ben Gold, Director of Communications, EMEA
E: ben.gold@nielsen.com
M: +44 7816 252 017
Market contact
Lucyna Koba, Market Lead, Nielsen Poland
E: lucyna.koba@nielsen.com
M: +48 602 477 386
