Insights | 01-06-2026
Inside the multibillion-dollar U.S. soccer ad market
Nielsen Ad Intel analyzes $1.8B in TV ad spend across eight major soccer tournaments to reveal brand strategies…
Insights
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Insights | 04-05-2026
When it comes to TV, the Force is with Star Wars fans
Explore Star Wars streaming data for May 4th. See how Andor and The Mandalorian drive engagement across…
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News Center | 24-02-2026
Disney Scores Best Performance in a Year in Nielsen’s January 2026 Media Distributor Gauge
Disney Captures 11.9% of TV in January, Boosted by ESPN’s (+82%) College Football Playoff Coverage, Plus…
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News Center | 11-02-2026
Super Bowl LX Delivers 125.6 Million Viewers
An estimated 125.6 million viewers watched Super Bowl LX on Sunday, February 8, according to Nielsen’s Big…
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Insights | 22-12-2025
Fan favorites drive the holiday viewing spirit
Which holiday fan favorite movies, old and new, are at the top of the season’s TV viewing charts?
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News Center | 09-12-2025
Football Shifts TV Viewing Towards Ad Supported, Nielsen’s Q3 2025 Ad Supported Gauge Finds
During this interval, streaming comprised the majority of ad supported TV (46.4%), followed by cable (27.2%)…
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Insights | 07-11-2025
From Waste to Win: Achieving true media spend optimization with advertising intelligence
Ready to maximize your ROI? Build your 2026 media strategy with ad intelligence. Brands pour more than $200…
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Insights | 30-10-2025
Happy Halloween! Horror movie TV trends this spooky season
Horror is bigger on TV than ever this October. Which movies are fans screaming for this Halloween season?
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News Center | 09-09-2025
Hispanic Consumers Overindex on Streaming Consumption Versus Rest of U.S., New Nielsen Report Finds
Streaming drives 55.8% of total TV time for Hispanic viewers, outpacing 46% for all of the U.S. Report also…
