Insights | 08-02-2024
The global Black audience: Shaping the future of media
Black America continues to diversify, and media will need to evolve to stay relevant for this media-hungry audience with…
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Black America continues to diversify, and media will need to evolve to stay relevant for this media-hungry audience with…
Some key NFL matchups this season attracted as much as 30%-40% of their TV viewership from people who watched away from…
In 2023, U.S. audiences streamed 21 million years’ worth of video in 2023, up 21% from 17 million years worth in 2022.
Nearly 23 million U.S. homes access free TV programming using digital antennas—viewership that can’t be measured by…
Discover the data and insights you need to navigate a shifting media landscape with Nielsen’s 2024-25 Upfronts/NewFronts…
Advertisers and agencies need to know more than just what TV audiences are watching; they need to understand how they…
TV usage increased 1.7% in December, but the biggest beneficiary was the “other” category as video game usage grew…
Content variety notwithstanding, the basics of measurement still apply: When you know who’s watching, you have the…
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